Senior Marketing Manager, Brand & Product Marketing

Boardable is the board management platform built specifically for nonprofits—the organizations that run on mission, not margin. We help board leaders govern smarter: run better meetings, make informed decisions, and stay aligned around what matters. Thousands of nonprofit boards rely on us every day.

We’re at an inflection point. Our product roadmap is the strongest it’s ever been. Our understanding of the nonprofit board governance landscape is deep. What we need now is a marketer who can take all of that and turn it into a brand, a story, and a demand engine that makes Boardable the obvious choice for every nonprofit that cares about governance.

This is a rare opportunity to own the brand and marketing function at a focused, mission-aligned SaaS company—and leave your fingerprints all over how we grow.

Duties/Responsibilities

As Senior Marketing Manager, Brand & Product Marketing, you’ll be the connective tissue between what Boardable builds and how the world understands it. You’ll report to the Chief Product Officer and work closely with Sales, Customer Success, and Product to ensure that our story is clear, compelling, and consistent—whether it’s showing up in a sales email, a partner conversation, a product release, or a customer renewal.

This isn’t a role for a specialist who wants to stay in one lane. You’ll move between brand strategy, product storytelling, enablement, and demand generation—bringing energy and structure to all of it. You operate in equal parts as a strategist and an individual contributor. You don’t just set direction—you do the work. And you use AI tools natively and fluently to extend your reach, accelerate execution, and produce the output of a larger team without sacrificing quality. At Boardable, AI-driven individual contribution isn’t a nice-to-have—it’s how we operate.

Brand & Nonprofit Market Positioning

• Define and evolve how Boardable speaks to the nonprofit marketplace—our voice, our narrative, our position relative to how nonprofit boards think about governance.

• Develop a brand system that resonates with executive directors, board chairs, and governance staff—the people who actually care about whether their board works.

• Own the editorial and content strategy that builds Boardable’s authority in the nonprofit governance space.

Product Marketing

• Translate product releases and feature launches into messaging that creates genuine interest and demand—not just announcements.

• Own the full product marketing lifecycle: positioning, messaging, launch planning, and post-launch measurement.

• Partner closely with Product to understand the “why” behind what we build, and turn it into the “so what” that matters to buyers and users.

• Conduct and maintain competitive analysis—tracking how Boardable stacks up against key alternatives, identifying positioning gaps, and arming the team with the intelligence they need to win.

Sales, CS & Partner Enablement

• Build and maintain the materials that help our teams speak about Boardable with confidence and clarity—from prospect conversations to renewal calls to partner pitches.

• Create and maintain battlecards, one-pagers, demo guides, objection frameworks, and segment-specific messaging.

• Ensure that what we say externally matches what our team says internally—and that every customer-facing touchpoint reinforces the brand.

Demand Generation & Channel Development

• Identify and develop new demand channels—particularly through nonprofit consultants, governance advisors, and sector-specific industry partners who influence buying decisions.

• Rapidly research and get inside new market subsegments: map who the real decision makers are, how they buy, what language they use, and what distinguishes them from adjacent audiences. Turn that intelligence into focused positioning and go-to-market plans.

• Design and execute campaigns that generate pipeline from new segments and deepen relationships within our existing customer base.

• Own expansion marketing strategy and direct its execution through Boardable’s Customer Marketing function—translating customer insight into upgrade, upsell, and cross-sell programs that create genuine value for customers at the right moment.

Metrics That Drive Success

You’ve spent 5–8 years in B2B marketing, ideally in SaaS, and you know what good product marketing looks like. You’re not afraid of brand strategy, but you’re equally comfortable writing a sales one-pager or planning a partner launch. You care about the work—and about the organizations Boardable serves.

• You get inside new markets fast. When Boardable targets a new subsegment—community colleges, associations, faith-based organizations—you know how to quickly map the landscape: who the real decision makers are, how they buy, what language they use, and what makes them different from the segments you already know. You turn that research into positioning and campaigns without waiting for someone to hand you a brief.

• You understand the buyer. You know how to get inside the head of a nonprofit leader—someone who is mission-driven, under-resourced, and deeply skeptical of software that promises to simplify things.

• You think in narratives. You can take a complex product feature and turn it into a story that makes someone say “we need that.” You bring energy and structure to every brief, campaign, and launch—and you write clearly, knowing when fewer words land harder.

• You build systems, not one-offs. You create messaging frameworks, content calendars, and enablement assets that your colleagues actually use—because they’re built well.

• You move without being pushed. You’re comfortable being the one who sets the agenda. You ask for input, build alignment, and get things done.

• You connect dots across teams. You understand that great marketing only works when Sales, CS, and Product are all rowing in the same direction—and you’re the one who makes that happen.

• You see demand channels others miss. Consultant partnerships, sector associations, customer advocacy programs—you understand that the path to a nonprofit buyer often runs through the advisors and peers they already trust.

• You use AI as a force multiplier. You don’t just experiment with AI tools—you rely on them. You use them to research faster, write better, and get to production-quality output without needing a larger team around you.

Experience/Education/Skills

• 5–8 years of B2B marketing experience, with meaningful time in product marketing, brand, or both

• Demonstrated ability to rapidly research and develop go-to-market strategy for new market subsegments—including buyer mapping, decision-maker analysis, and competitive positioning

• Demonstrated ability to develop and own messaging frameworks across audiences and channels

• Experience creating sales and CS enablement content that actually gets used

• Fluency with AI tools as a core part of your daily workflow—you use them to think faster, produce more, and punch above your weight

• Familiarity with the nonprofit sector, association management, or mission-driven organizations strongly preferred

• Strong written communication skills—you’ll write a lot, and it should be good

• Experience working cross-functionally in a lean, high-ownership environment

• Comfort with marketing analytics and a working knowledge of what’s worth measuring

• SaaS experience required; vertical SaaS experience a plus

About Us

Boardable empowers nonprofits with the technology and thought leadership they need to drive positive change in the world. We believe that by providing a complete nonprofit operating system, we can support the incredible work of nonprofits and help them to achieve their missions and goals. Our unwavering commitment to excellence, innovation, and exceptional customer experiences sets us apart and enables us to make a meaningful impact in the world.

Boardable Core Values: Living the Mission, Exhibit a Customer Passion, Make Decisions Like an Owner, Craft Delightful Experiences, and Cultivate a Community of Trust.

EEO Posting Statement

It is the policy of Boardable to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by the company where appropriate.